2025
For the launch of the all-new Sk8-Hi Gore-Tex, I led creative and art direction for a campaign rooted in the grit, weather, and rhythm of the Pacific Northwest. Working with Vans Snow athletes, we built a visual world that blended technical performance with everyday utility—showing the shoe in its natural environment: rain, cold, and constant motion. The result was a cohesive set of imagery and motion assets captured on location in Portland, highlighting durability, comfort, and style through authentic athlete-driven storytelling.
Studio Direction
Studio Direction
Boot-rrito
Lifestyle Direction
Features and Benefits
Credits
Harry HaganOli Gagnon